What can be a benefit of actively engaging with customers during safety evaluations?

Actively engaging with customers during safety evaluations fosters a deeper understanding of their specific needs and challenges, ultimately enhancing customer relationships. This approach allows sales representatives to gather valuable insights into customer preferences and pain points, which can lead to more tailored solutions that effectively address their safety requirements. By fostering open communication, representatives can build trust and rapport, reinforcing the customer's confidence in the services offered. This collaborative atmosphere not only helps in identifying additional safety needs but also positions the sales representative as a knowledgeable partner committed to the customer’s success, thereby strengthening long-term loyalty and satisfaction.