What does a cold call typically involve?

A cold call typically involves making phone calls to potential clients. This approach is often used by sales representatives to introduce their services or products to individuals or businesses that have not previously expressed interest in them. The primary goal is to generate new leads and create opportunities for future sales conversations. By reaching out directly, sales representatives can engage potential clients, gather information about their needs, and assess whether the offered solutions are a good fit.

The other options do not align with the concept of a cold call. Reaching out to existing clients for feedback is part of account management and nurturing relationships rather than prospecting new opportunities. Informally visiting a business to identify the FAS contact may involve face-to-face interactions, but it doesn't specifically refer to the phone-based approach of cold calling. Mailing marketing materials targets prospects but lacks the immediate interaction that characterizes cold calls. Therefore, making phone calls to potential clients is the clear definition of what a cold call entails.