What should an FAS SSR do when a customer requests a product demonstration?

When a customer requests a product demonstration, being prepared to showcase the product's features and benefits interactively is the best approach. This method engages the customer, allowing them to see how the product operates in real-time and understand its practical applications. An interactive demonstration fosters a more meaningful connection with the customer, as it not only highlights the product's capabilities but also allows for immediate questions and feedback. This interaction can lead to increased customer confidence and interest in the product.

Providing only a lengthy explanation of the product may overwhelm the customer and could lead to confusion, as it lacks the practical demonstration component that helps in understanding. Limiting the demonstration to only related products can detract from the opportunity to fully showcase the specific product requested, potentially leaving the customer unsatisfied. Similarly, requesting additional time to prepare may give an impression of unpreparedness or reluctance to engage with the customer at that moment. Hence, an interactive approach directly addresses the customer's needs and demonstrates the product effectively, making it the most suitable response.