Which strategy is effective in overcoming customer objections during a sales pitch?

Listening actively, empathizing, and providing factual information or testimonials is an effective strategy for overcoming customer objections during a sales pitch. This approach creates an opportunity to engage with the customer on a deeper level. By listening actively, you show that you value their concerns and are genuinely interested in addressing them. This helps to build trust and rapport.

Empathizing allows you to understand their perspective, making it easier to address their specific objections in a way that resonates with their needs. Providing factual information or testimonials can help to reinforce your points and alleviate any doubts the customer may have. This combination of empathy, understanding, and evidence strengthens your argument and can effectively persuade the customer to reconsider their objections.

Other strategies, such as offering discounts or changing the topic, can come off as dismissive or may not address the root of the customer's concerns, potentially leading to further dissatisfaction. Ignoring objections entirely can also leave customers feeling unheard, which is likely to damage the relationship and hinder the sales process.